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Fan Video Journalism is here!
Posted on (11-05-2008)
The media has become more interesting with the movement of citizen video journalism. You've probably seen CNN iReport or Current TV. Now with Fan Media Network, sports fans finally get to have some much-deserved, direct involvement as entertaining fan video reporters and interactive viewers. After all, the fans are the ones who buy the tickets, the merchandise, the overpriced beers and are the ones that the advertisers and sponsors want to reach. The teams, leagues and traditional media make millions off of the business of sports media.
Sports on the Internet in the U.S. accounts for nearly half (44%) of all web site traffic according to comScore (80 million unique visitors per month and growing). We are not reading the sports page anymore or listening to sports talk radio (unless you want a headache). And people aren't watching as much TV, period. They are watching videos on the Internet, but there is nothing good for sports except re-cycled highlights More
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Budweiser/fan's rooftop dilemma near Wrigley Field
Posted on (09-24-2008)
Selling sports sponsorships and growing up a sports fan can have it's conflicts. As a sports fan, I am a traditionalist. As a sports marketing exec, I like to keep things clean and relevant and not to appear over-commercialized out of respect for the game, the teams and the fans. I also recognize that sponsorship has been part of sports for a long time. Check out the old Indy cars from the 1911 Indianapolis 500. They had sponsors. And the outfield signs from old baseball photos. There is a dilemma at one of my favorite venues, Wrigley Field. It's between a fan who just bought a $8.3MM home outside of left field and one of the best sports sponsors, Budweiser. Read the Chicago Sun Times story http://www.suntimes.com/sports/baseball/cubs/1173898,091908bud.article. More
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